Tag Archives: Thought Leadership

B2B Podcasts: Here’s How You Get Started

Podcasts are much more than entertainment! Quite a few companies have already begun to utilize them in their marketing.By Mikkel Friis Vognæs Tech and engineering-based companies are just a couple of examples of the types of companies that can benefit immensely by using a podcast to reach their B2B customers. By producing a podcast, you…

How Podcasting Creates Confidence in B2B Sales

How do you create connection, reliability, and trust between you and a B2B customer? You talk directly to them.By Mikkel Friis Vognæs Creating intimacy and getting to know people is crucial when it comes to marketing, sales, and business in general. Whether you sell used cars, Google ads, laser technology, or supply chain management systems…