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How to Create a Unique Brand Voice that Sets You Apart

Brand, Marketing, Strategy and Thought Leadership, Thought LeadershipBy Mikkel Svold 21. December 2025

The Importance of Developing a Unique Tone of Voice for Your Brand Let’s shake things up a bit, shall we? Today, we’re diving into the often-overlooked yet crucial realm of tone of voice – and trust me, you might be surprised to learn that you don’t actually have one! Yep, you heard me right. If…

Why Sharing Your Marketing Budget with Your Agency is Key

Marketing, Strategy and Thought Leadership, Thought LeadershipBy Mikkel Svold 4. December 2025

Should You Share Your Marketing Budget with Your Agency? As a content marketing agency owner, I’ve grappled with the question of whether clients should share their marketing budgets with their agencies. It’s a topic that can spark heated debates, with compelling arguments on both sides. In this post, I’ll break down the pros and cons,…