From Expert Insights to Endless Content

Watch, as an expert interview becomes all the content you need to drive true thought leadership.

Step 1

The Podcast Interview

Your experts already have all the knowledge you need to drive thought leadership in your industry. It’s just locked up in their heads.

By inviting them (and their connections) to the studio, we lay the foundation for true value-adding thought leadership content. Personal and knowledgeable.

We can use the interview just as input for other content types – but now we have it, why not publish it as podcast?

(Click here to watch the example)

B2B podcast expert interview for thought leadership
Step 2

Valuable Video Content

Fun fact: YouTube is the second largest search engine in the world.

Are you posting your thought leadership content on YouTube? No – I thought so.

Well, let’s change that and benefit not only from the extra search results, but also from having video-content to put on social media. That’s a powerful ‘two-birds-one-stone’ idea.

And—often overlooked—it’ll put faces on the knowledge you publish. Faces employed in your company.

(Watch the S&OP MasterClass here)

B2B podcasting on video for YouTube
Step 3

Blog Posts with Real Insights

One interview easily becomes 2-3 blog posts for your website – or advertorials for external media.

With real people giving the input, your blog posts will stand out from AI generated blabber with quotes and real human experience and insight.

It takes a stance to become a thought leader, and your experts will surely bring it.

(Read the example article here)

B2B thought leadership expert blog post article
Step 4

Strong Social Media Presence

Thought leadership thrives on social media. Especially LinkedIn.

But keeping up with the pace is a challenge not easily overcome if you publish in the ol’ school fashion, creating one post at the time.

Let’s ease that pain a bit. From that one interview, we had before, we’ll fill your content calendar with high-quality thought leader-posts. Specific to your target audience, of course. And with knowledge levels your competitors can’t match.

B2B social media posts
Step 5

Build Trust with Emails

Okay, now you’ve got your target audience’ attention. They follow you for more insights, but one thing is missing:

A direct communication channel, where you don’t have to pay for the exposure. And that’s where e-mail comes in.

With the insights from the interview, the releases of podcasts and blog posts, we’ll now craft the perfect e-mail for delivering your knowledge and knowhow right to the inbox of your audience.

This’ll drive trust. It will drive engagement. And it’ll drive your brand positioning.

Thought leadership evergreen e-mail b2b

Start Your Thought Leadership Today

True thought leadership takes time and expertise. We make it effortless by turning your knowledge into a steady flow of high-quality content.

Let's Talk About Your Thought Leadership Today

book meeting