2025 Content Marketing Strategy – on a Budget
Maximize your content marketing budget in 2025 with these four essential tactics: reduce new content creation, repurpose effectively, boost distribution, and grow your audience for better ROI.
Dive into the strategic side of content creation with a focus on long-term growth and positioning. Here, you’ll find advice on balancing product promotion with thought leadership, using freelancers or AI, and crafting a content strategy that drives both current and future revenue.
The Secret to Creating Endless, Repurposable Content with these 3 Proven Strategies
How to Create an Endless Stream of Master Content As a content creator, one of the biggest challenges I’ve faced is producing enough “master content” to fuel my content machine. What do I mean by “master content”? It’s the foundational piece that can be repurposed into various other formats, such as blog posts, social media…
Streamline Your Content Creation to Boost Efficiency and Deliver Higher Quality
Cleaning Up Content Production Processes As content creators, we often find ourselves entangled in processes that seem redundant, time-consuming, and inefficient. But what if I told you that with a few strategic adjustments, we could streamline our workflows, minimize wasted efforts, and ultimately deliver higher-quality content to our clients? During the recent summer holiday in…
Understanding Thought Leadership vs. Product Promotion: Why Mixing Them Hurts Your Brand
I know. It’s easy to blur the lines between thought leadership content and product promotion. But let’s get one thing straight — these two content strategies serve distinct purposes, and mixing them up can do more harm than good. The Roles of Thought Leadership and Product Promotion After working with B2B content for nearly a…
What Is a Thought Leader and How Do You Become One?
What is a thought leader? If you Google it, you will get an endless list of articles that explain this widespread business-to-business phenomenon. But why is it important? This article touches upon everything you need to know about thought leadership as a B2B company – and more importantly how to become one easily and effectively.…
How Podcasting Creates Confidence in B2B Sales
How do you create connection, reliability, and trust between you and a B2B customer? You talk directly to them.By Mikkel Friis Vognæs Creating intimacy and getting to know people is crucial when it comes to marketing, sales, and business in general. Whether you sell used cars, Google ads, laser technology, or supply chain management systems…