Introduction
**Episode Description:**
🌟 **Is AI Content the Future or a Fad?** 🌟
In a world where AI spits out blog posts like candy—what does that mean for *real* content?
It’s not just about how much—we’re talking about *quality* and *connection*.
Will we drown in a sea of fluff, or will human storytelling shine through? 🤔
Join Mikkel Svold, the genius behind Montanus, as he unpacks the wild world of content in this AI era!
He dives into:
– The game-changing advantages of AI in science and engineering marketing.
– The crucial role of human touch in webinars and videos.
Get ready for sharp strategies on blending AI efficiency with genuine engagement! 💡
Tune in, share your thoughts, and help shape the future of content.
Don’t miss out—listen now and stay ahead! 🚀
What You’ll Learn
1. Discover the future of valuable content amid AI advancements.
2. Understand AI’s impact on content quality and competitive edge.
3. Learn why human interaction remains crucial in marketing.
4. Explore the rising importance of video and webinars.
5. Uncover strategies for blending AI efficiency with human touch.
Episode Transcript (AI Generated)
Hello, and welcome to the Content Universe. Today I saw a post on LinkedIn about someone who’s basically built an automotive or automatic set up that could generate hundreds and hundreds of blog posts in, well, that’ll be probably about 10 minutes or so. And that just made me wonder, because I do use quite a lot of AI to produce my stuff myself. And we do it in the company as well, and we produce, we use AI for both ourselves and for our clients. But it still made me kind of wonder, what does this mean to the value of content and what will be valuable content in the future? Because frankly, setting up such an automation that just spits out articles based on a search analysis, it’s just really not that hard setting up and it’s not hard getting also quite good quality. And of course, in the future, and when I’m talking future, I mean like in the coming months or two, maybe half a year, it will be again much easier. So that is what I want to talk about today. I want to kind of let you in on some of my thoughts on what will be valuable content in the future. Now, for those of you who don’t know me, I’m Mikkel Svold, and I’m the founder and CEO of a content company called Montanus, where we create podcasts, videos, blog posts, also social media stuff for ourselves and our clients. And those clients often being science kind of companies, it could be engineers, those kind of techie-ish companies. All right, so coming back to today’s topic, what will be valuable in the future now that AI can do so much, I think producing a lot of articles using purely AI right now, it may have an impact because still we’re in kind of early days, and not that many people are producing articles in the hundreds, not that many companies, not that many of your competitors would be producing content at a pace that is that high. That also means that the rate and the frequency of blog posts and in general content coming out, the rate of that is still I would guess sped up a bit, but not you know not in racing mode yet. It’s still fairly slow, it’s still needs a lot of approval, internal approvals all that. We have all the red tape, classic corporate red tape going on before you can publish, which of course slows down the process so much, that I’ve actually had a whole episode just on that in one of the previous ones. Now I think therefore that you can actually have a benefit of spitting out all of these articles right now. But that being said, I am not sure that the benefit is the same in a year. I’m not sure it’s the same in two years. Not to say in five or ten years. Because then at that point if the speed of development in these AI companies, OpenAI, Google. What are they all called… Anthropic. If it keeps on developing in the pace that we’re seeing right now, well very soon a lot of people will be able to quite easily do this. It’s already easy but it’s going to be easier and it’s going to be even more normal to do. And when that happens what then happens to the to the low quality content that is produced? Well that low quality content is just still going to be on Page 53 on Google. And it’s just losing value, basically. So my point here is that what may have a little bit of edge, competitive edge, what may give you competitive edge right now because you have more content coming out. That may slow down and it may completely stop. It may even turn out that if you produce shitty content, but at a high rate right now, that might bite your own tail once you get a few years ahead because then a lot of content will be even better and it’s going to be just so much, well more valuable to the reader than what you’ve produced. So there might actually may be even like kind of pull in the wrong direction. Now I’m not an SEO expert, so this maybe if you are tell me if I’m completely wrong about this or the dynamics in this, because I honestly don’t know I’m just kind of thinking what will be kind of logical to me for Google to do, but I don’t know what the algorithms and what the best practices right now. I just kind of follow what other people say, but I just kind of feel that if Google needs to keep their position as someone who provides this the one searching, or the user with the right question to their answer in the first go, well low quality blog posts will then not you know rate that high. So that is absolutely something that that I’ll be considering. Also now coming back, because that is then on the on the text side, and on what might have value now, but also what might not have value in the future. But what I also think that you should really consider is what will probably still have value in the future, and this is of course a guessing game, and it’s a guessing game for me too, I just spent quite a lot of time thinking about this and what I come back to is always, I would always presume, I would always assume that people want to know people, people want to deal with people. Some things we are not going to mind whether it’s an AI who produced something you know if it’s a FAQ or if it’s a blog post answering the right question, it’s not really going to matter who is the author of that blog post but some things might matter and that is of course the human interaction so that can be in essence that could be the personal meeting, that is gonna matter but what I also think it’s gonna matter is webinars is still going to be a big thing because it is humans talking to other humans and the strong suit in the webinar is that you can actually have a live discussion with someone who is not present. What is also going to be a strong thing I think is video, obviously everyone is saying but when I say video I also mean that bring your experts in front of a camera bring your experts out there so they are the face of your of your company and why is this important well there are two things first of all it’s the personal personal deal that I just talked about but there’s another thing as well and that is in the future and actually I will say already Google must be kind of in what what they what the value proposition is because right now ChatGPT and the other AI language models and I would bet also Siri coming in and maybe even Alexa those are right now eating away searches that could have been a Google search which means that they’re actually eating part of the there’s a problem right now with the Google revenue cake what I would consider is that Google also of course owns YouTube that was a weird pronunciation YouTube anyway they own YouTube as well so they might if I were in the Google CEO seat I would be considering shifting the the the company income, shifting the revenue stream, a little bit more over to the video side because I would kind of suspect that the the search income the search revenue is going down, okay so I would prioritize video and by that I would then argue well Google is probably going to help you push your content out if you do video content and again because people want to talk to people people want to you know learn from people, from other people from other humans I would think that pushing your experts in front of the camera and really leveraging their knowledge to push your agenda as a thought leader that is going to be a very strong thing and I think that is the mindset that I would like to kind of convey, that is my message today, that I think that the more human you can get those kinds of things where it is important that there is an interaction where it is important that it is actually a human if you can leverage that I think you have a really strong hand in the future of, of marketing the future of content and also the future of branding, obviously I think there’ll be a push for higher quality I think there’ll be a push for for the things that should that could… you know where the human interaction does not matter that much, that will be a quantitative game, there will be a game of who can do the most the best, and then going in the other direction we will have the qualitative, where you really want the human interaction that’s going to be super super important and that is my, I guess, prediction and that’s also my comment to this LinkedIn post that started off this whole talk today, about producing hundreds of blog posts. I think summing up that is going to give you a competitive edge right now, but maybe even in a year that edge is already gone. Whereas if you invest in, maybe doing that because that’s actually a quite a small investment, but maybe doing that but then also building a more thorough human, human kind of interface or human media stream, content stream, I think that the value is in the future. Let me know if this is completely insane to you, let me know if you agree, let me know if you have perspectives on this, because this is me kind of trying to tell the weather in a year which is basically practically impossible. So help me out here, this is just me thinking and this is just me kind of trying to foresee what it is that is coming and I really love to hear your thoughts on that too because I’m sure that you are sitting right now with the same kinds of considerations on what to do where’s the value who’s going to have the competitive edge in a year, in two years and 10 years. Let me know what you think and let me know in the comments let me know on LinkedIn hit me up on LinkedIn directly or you can of course send an email to podcast at montanus.co and that email would then land directly in my own personal inbox. So yeah hit me up on that and let’s have a talk. I look so much forward to hearing from you and of course if you think this talk in particular could be interesting for someone else you know send over the episode hit that subscribe button on the and the bell button that really helps spread the word about the podcast and that really keeps me going because I think it’s it’s a lot of fun talking to you guys I would like to talk well but but yeah spread the word and then of course yeah I think that’s it that’s it for today’s episode. It’s just we’ll see each other next time on Another Planet In The Content Universe. Cheers.
