Introduction
Tired of wasting hours copy-pasting social media posts only to get crickets in return?
What if I told you there’s a way to amp up your social media game while keeping your content top-notch?
In this episode of **Content Universe**, Mikkel Svold—head honcho of Montanus—is here to share his killer strategy for turbocharging your social media content production.
Get ready to learn:
✨ The art of “master content”!
✨ How to turn one piece into a month’s worth of riveting posts using AI tech!
✨ Tips to automate the boring stuff with tools like Notion and make.com—so you can unleash your creativity!
We’re diving into a four-step process that promises to reshape your content strategy and skyrocket your presence on platforms like LinkedIn.
Ready to ditch the grind of manual distribution?
Tune in now and transform your social media strategy into an efficient, engaging powerhouse! 🚀
What You’ll Learn
1. Boost social media content production speed and efficiency.
2. Leverage “master content” for extensive repurposing opportunities.
3. Explore AI tools to enhance content repurposing efforts.
4. Benefits of using distribution tools like SocialBee.
5. Implement automations with tools like make.com or Zapier.
6. Tackle LinkedIn’s automation challenges with smart workarounds.
Episode Transcript
Hello and welcome to the Content Universe. You know, time and time again, I meet companies that spend a lot of time on copy-pasting and creating content and then actually using a lot of time trying to distribute this content on their social platforms. Specifically today, I want to talk about social media posts and how you can speed up production and distribution of said social media posts. My name is Mikkel Svold and I’m the owner of Montanus which is a content company where we create content typically from podcast interviews. We create content like social media posts and then also actually help our customers and ourselves obviously distribute this on, typically it’s LinkedIn but it could actually be any platform. What you should know is that for the last, I would probably say couple of months, maybe four or five months, something like that, I’ve been working really hard on trying to automate some of the more tedious and dull processes that we go through when we go from content idea to production and then, of course, in the end to distribution of that content. When I say tedious and monotonous and those dull things, actually, what I found was that we use so much time copying and pasting content ideas and content pieces from one document to another, to another system, to a third system, and then all that. We used quite a lot of time copying and pasting and not reformatting, but when you copy-paste sometimes your paste kind of loses the formatting. So you’d have to set up again the bulleted list or something like that. You know this, sometimes it just loses that for some reason. What we’ve worked on is a method to basically supercharge your distribution process and how you manage that. What I want to go through today are the four steps that we have going from production to distribution or to distribute distributed content. Let’s just try and dive into it. We’ve got four things.
The first thing I want you to consider when you are producing content and you want to have a lot of content is you want to have a high content flow, a high flow of content on your profiles. You should really aim for that because quantity is kind of important when you talk about social media content, especially if you want to be seen in the market. It’s really, it’s also about quality, but it’s also a question of quantity. It’s also a question of frequency. So what I would suggest you do is you start out obviously by seeing what works in your niche. Go through your competitors, look at what kinds of content actually work for them, and then put all that into your swipe file or some kind of list where you can have that and then find out what works in your niche. The next thing you want to do is decide on what brand you want to position yourself as. When you’ve got those two jotted down, you can then basically start mapping out what kind of high-level content you should be producing. By high-level content, I mean interviews, long-form blog posts maybe. Often an interview, for us at least, is before long-form content, so actually, it’s the interview for us that makes the deal. It could also be a webinar. It could also be a public talk if you are joining a conference or anything and you are presenting, get that recorded so you have that. We call that a master content and that is also to indicate that that piece of content is valuable in itself, but it’s also the master for creating a lot of other content.
When you’ve got that master content down, what I suggest is that you create at least one piece of master content per month because that will then really supercharge your content production. What happens when you’re done with your master content, let’s say you have 12 interviews per year, you should really go into repurposing mode, especially with the help of AI. That repurposing has become easier and it’s really become the talk of the town. What you want to do is you want to actually try and milk that cow as much as possible. You want to see how many sub-posts for, say, LinkedIn can you actually make from that one piece of master content because if you’re able to make 30 pieces of sub-posts, individual posts based on the master content, well, then you actually have a post per day which is what you’re actually aiming for. So, you can obviously if you have it on video you can have video posts. You can cut them down into, like, one-minute pieces, but you can also use those one-minute pieces. Say you find 10 clips, you can use those 10 clips and then instead of having them as video, you could basically write it out and write it into a text-based LinkedIn post or you can create sliders, you can create all kinds of stuff. Try to see how much you can repurpose that single piece of master content.
Now, what I really must emphasize is that right now you are probably working in Word, Microsoft Word that is, and that’s all good. But I would like you to consider trying not to work in Word but instead working either directly in what I call a distribution tool. So, that could be a tool like Buffer, like Hootsuite, like SocialBee which is the program or the app that we use ourselves. Basically, use that and write every piece of content inside there already because if you do so, you don’t have to do the copy and pasting. If you do want to work somewhere else then inside of your distribution tool, you should probably consider working somewhere else than in Word because Word is a very static way of working. It’s a very static program and it’s not automatable. It’s very hard to automate processes in Word into something else. This is actually what I’m really want to kind of push to you today is that if you don’t want to work inside of Buffer, Hootsuite or SocialBee or, there are many of them, you can name your poison – HubSpot’s also one of them – and, you know, there are many of them. If you don’t want to do that, you should consider working in something else. You should consider working in Notion. You should consider working in, it could be ClickUp, it could be Monday, one of some of the project management tools. Consider finding an online app that allows you to integrate with other tools and what I mean by that is when you’ve set up your distribution tool, and I really do think you should use a distribution tool because if you are sitting every single day pushing out content manually on LinkedIn and on Facebook and on Instagram that just takes up too much time. With the distribution tool, you can put your post in and then you basically just tick box the channels that you want it out on and you say okay, it goes out on this and that date. So, you can queue things and especially with SocialBee which is my favorite one of those, especially with SocialBee you can queue things very easily and you can categorize and queue in category instead of having to do all kinds of other stuff, so that is a very powerful tool.
But what I really find very, very powerful is what we do ourselves. We write our content in Notion because we’re in Notion we can leverage AI as much as possible. From that masterpiece of content, we can leverage AI to mass-produce lots of different posts from that master content piece and then inside of Notion, without changing program, without copying pasting, we can edit all the stuff that we want edited. When you automate stuff with AI, there’s always a lot of edits. So we edit a lot of it, we edit and well basically we edit everything and make them into good posts. Once we’ve done that, we’ve got an automation set up saying, “Okay, when I press go, this is a finished piece of content.” That content is automatically pushed to the distribution tool and the way that we do that is using we use the automation tool called make or make.com. It’s a very powerful tool and it’s actually pretty easy to use once you get the hang of it. I can really recommend that. A competitor to make.com is Zapier, or Zapier, and I think a lot of people probably know Zapier better or they know it because it’s been around for longer or it’s, I don’t know why, but it’s got a good name. Make.com used to be called Integromat which was a terrible name. Make.com is a little bit better. But anyway, beside that, anyway, I like make better because it’s just easier to see the process whereas Zapier is a little bit the interface, a user interface, is a little bit harder to figure out I find. Anyway, when we use that automation tool we can actually set up an automation that runs that triggers on a status change in Notion, the program Notion that we use. So it triggers on a status change and then pushes that piece of content automatically to where it belongs and that is inside the distribution tool. We can actually do the same by pushing, say, a whole blog post onto our website and we do that as well for ourselves which is super powerful because it just takes away so many small processes where you copy paste and risk losing formatting and you risk having to do all kinds of stuff.
So setting up a fairly simple automation where you start out with master content, you repurpose that into as many posts as you can using AI as a stepping stone, but then obviously working through them all so they become good posts, you maybe use Canva or something to like use a template there to create the graphic design that you want, something like that and then use some kind of automation tool like make.com, like Zapier to move things between your different apps and your different programs, and then obviously in the end use a distribution tool so you push it directly to the platform that you want on the specific day that you want. Okay, that was today’s episode. No, wait, I’ve actually got a little bonus tip because right now on LinkedIn, especially it seems like they don’t like it seems like LinkedIn doesn’t really like that you automate the push of content onto your profile or onto your company profile. What you can do in most of these distribution tools instead of pushing, instead of getting it to push directly to LinkedIn, you can also get it to push it to the app on your phone and then give you a little notification it’s now time to put this up. And what happens is that you get the picture down or the video or whatever media that you’ve got, you’ve got that down on your phone, it downloads automatically, and the text that you already have written is now automatically copied and pasted into your clipboard on your phone. So all you actually need to do is go into LinkedIn and then just pick the first medium, the first picture in your image folder, pick the first one and then paste the text and then voilà, you’ve got the post online.
Those kinds of things and those kinds of small automations in your daily work just save you so much time and what’s even better is that it takes away those dull tasks and tedious tasks where you basically copy paste and use your valuable skills and time basically copy-pasting stuff from one place to another and I really don’t like that and I doubt that any of you do. So use those programs, use make.com, use Zapier to push things between programs and then try and use something that is not Word for writing out your stuff. Try and use Notion, ClickUp, Monday, or any of those and they will do. That is today’s Content Universe, my ladies and gentlemen, and if you like it, share it with someone you know that would also like it and of course, give us a like, give us a share, push the bell notifications if you want. Reach out to us if you have any questions, anything, reach out to me specifically at podcast@montanus.co and that’s podcast@montanus.co. Thank you so much for listening and see you on another planet in the Content Universe!
