Introduction
**Is the reign of AI-generated social media posts coming to an end?**
As platforms like LinkedIn buzz with AI content, a big question looms: Are these slick but formulaic posts losing their punch in a crowded digital space?
In this episode of **Content Universe**, we dive into an electrifying chat with Anna Faust! 🎙️
Let’s explore the fine line between authenticity and AI in social media.
We’ll dissect the cookie-cutter style of LinkedIn content—crafted by bots and people alike—that’s grown all too predictable.
As the digital world shifts, the crave for realness is back! Marketers, it’s time to rethink how we mix AI with our storytelling magic.
Want to harness AI while keeping that vital human touch?
Hit play! You won’t want to miss these insights on navigating the evolving landscape of social media content creation! ✨
What You’ll Learn
1. Are AI-generated LinkedIn posts losing their authentic touch?
2. Why formulaic content feels inauthentic on social media.
3. Discover if we’re reverting to ‘real’ social media interactions.
4. How AI can still power thought process, not just content.
5. Embrace authentic, personal writing for better engagement.
6. Is this the return to Social Media 2.0?
Episode Transcript
1914… Hello and welcome to the Content Universe. You know, I had a talk with one of my, what do you call it, business colleagues—someone I know from a network that I’m in—and she’s very much into how to perform on LinkedIn. We had a very, very interesting talk because we discussed this very, I think it’s very up in the air all the time. We talked about the concept of authenticity, and very specifically, we discussed authenticity in AI-produced social media. And our talk kind of begged the question: has the era of AI-generated social media posts ended nearly before it’s begun? It somehow seems so because, very quickly, you see AI generation in posts.
I know that on LinkedIn, there are probably going to be thousands of people who are very skilled at generating and prompting their way to a perfect personalized tone of voice or that kind of thing, to prompt their way to a perfect post that really sounds authentic and real. But for the majority of what we see online right now on LinkedIn, probably on many of the other platforms as well, are these fairly formulaic posts. To me, there are two things happening here. One is that writing on LinkedIn has now become more and more formulaic, so now you know that you need a hook, you know that you have those infamous three lines to create the hook and to get your audience to click ‘read more’ or somehow interact with your post. You know that you have a body of copy, you know that if you structure it well so it looks nice visually, it’s better than if you don’t. And you also know you need some kind of call to action, at least you did a couple of months ago. And I would say last year you also needed hashtags, whereas now I think hashtags are no longer as needed.
So there are two aspects to this. We know have the fact that it’s very well-known to even the average LinkedIn content producer how to put this on formula and how to follow the formula, which also means that it’s very easy to put that formula into an AI system like ChatGPT, Claude, you name it. It’s going to be very easy to do that and then have it write a fairly good post. Then, add tone of voice, add a bit of personality into it, and voilà, you have it. So what I’m looking at now is I see a lot of posts that follow that formula, and the formula is still good. That’s the problem. But it also feels unreal; it feels inauthentic. It feels produced; it feels like…
It feels like an amateur recording now turning into a pro thing. And I’m sorry to say, I think we’ve already seen the end of this, because what happens when I see these kinds of posts is I get a little bit annoyed. It just seems like, oh, they’re just mass-producing posts, and honestly, they are. And I’m advocating to actually mass-produce posts, but what I do see is we are getting tired of these very generic ways of writing. And as AI is taking over more and more content production, whether it’s actually human-written or AI-written, if it follows this very standardized formula, it just comes out unreal, superficial, plasticky. It comes out wrong, and it loses that human touch.
So what I think—and I’m basing this off my network, she’s called Anna, and of course I’m basing it off Anna Faust, her observation of what’s happening—I think we are reverting back to the unprofessional way of acting on social media, including LinkedIn. We are reverting back to LinkedIn 1.1 or maybe even Facebook 1.1, where we had just people writing without thinking too much about it, without formalizing, without putting things on formula, without proofreading all of these things. We have that now coming back, I think, to LinkedIn. And I see that people crave real people. I see that all over the media space. I see that all over the marketing media space. And what’s really performing now is handheld videos, it’s podcasts, in-depth dialogue podcasts, it’s not produced or very poorly quality-produced video stuff. And of course, now it’s also these written texts—nearly handwritten texts—written by someone who just has something to tell, not by someone who is exploiting how the algorithm works right now.
So, I think we are actually already seeing the end of AI-produced content, at least in the way that we’ve used it for the last year or so. Does this mean that we should turn our back on AI altogether? No, of course not. It means that we need to use AI to power our thought process, to help us choose good topics, and to help us understand other things around it. We need AI still—well, we don’t need it, but we can use it still very, very well.
So, I think with that, I think the insight for me today is that I need to now go in and look at our automated flows. How do we produce content, both through automated flows but also actually the way that we write content for our clients and for ourselves? Simply because no matter whether it’s written by an AI or it’s written by a human, in our case it’s always a mix. But it still follows that formula. So I think what I’m going to experiment with from now on, going forward, is actually becoming even more personal, even less professionalized. We’re reverting back to Social Media 2.0 in the early 2000s, something like that, I think. It will be interesting to see where that takes us, because if we can get a little bit more real human interaction into our social media content and our social media interaction, maybe—just maybe—we can actually put social back into social media. Let’s hope so.
And I think that’s it for now. Thank you so much for listening to the Content Universe. And yeah, oh yeah, for those of you who don’t know me, I have the content agency called Montanus, where we produce content, all sorts of content—podcasts, video, all kinds of things for high-knowledge media. All right, that’s it for now. Thank you so much for listening, and let me know what you think. Hit me up with an email at podcast@Montanus.co. Hit me up with an email. I’d love to hear from you and see you on another planet in the universe. Cheers!
