Introduction
Ever feel like you’re trapped in a whirlwind of decisions?
You know, that moment when a simple task turns into a full-blown hurricane?
Welcome to the “brain tornado” zone!
In this episode of *Content Universe*, join host Miklas Hol, founder of Montenos, as he unravels the chaos of decision-making in the tech-savvy content space.
Miklas shares his own rollercoaster ride through automation—a constant juggle of choices, challenges, and strategic dilemmas that had him reeling.
But hold on! A simple bike ride sparked the breakthrough he needed.
For CMOs, heads of marketing, and content leaders, tune in for a gold nugget: sometimes, stepping away and embracing stillness is the secret to clarity.
Ready to tame your brain tornado?
Dive in and discover how simplifying complexity can be your ultimate game-changer!
What You’ll Learn
1. How to tackle overwhelming “brain tornadoes” in decision-making.
2. Importance of simplifying automation processes for efficiency.
3. Strategies for handling multiple possibilities without paralysis.
4. Benefits of taking unplugged walks for clarity and solutions.
5. Finding the MVP: Simplifying to achieve goals effectively.
Episode Transcript (AI Generated)
Hello and welcome to the Content Universe. Today, I wanna talk about what I would call brain tornadoes. A brain tornado, you think? What might that be? Well, a brain tornado to me is when I have to make decisions that just make my head go round and round and round and round. So, basically, I can’t focus on the things I need to focus on, because my brain just tornades. Is that even a word? I don’t know. I am Miklas Hol and I am the owner and founder of Montenos, which is a content production agency where we do podcasts, well, knowledge sharing, thought leadership, that kind of stuff for knowledge-driven companies. And today, like I said, I want to talk about brain tornadoes. Now yesterday, I was sitting all day trying basically to set up an automation that would cut away some of the more tedious copy-pasting, all that kind of stuff, all the moving files around. I wanted to set up an automation that could kind of clear that away from me, so I don’t need to do it myself, but it just happens automatically. So it’s basically just setting up an automation. It might sound fairly simple to those of you who know how to do this, and actually I would say it probably is. However what I stumbled upon was that, or what kind of gotten a way from me actually doing the thing, was that I kept on this trying to decide or swinging back and forward from wanting to do one solution to going back and trying one to do another solution. And then I would think that solution you know all the way through the steps and all the way to the end. And I’ll be like, Oh no man, I don’t know how to do this. I can’t do that! Okay? And then I’ll backtrack inside of my head and try and walk another way and just to find out the exact same thing that you know I would stumble upon some obstacle something that I couldn’t do myself, or something that was not really with the tech that I’m using. So basically I spent the entire morning testing out a new AI software where I would kind of… it had it promised a lot so I was like… Well, if this really works I don’t even need to set up my own automation. I can just use their software and then pay 50 bucks a month which like a really promising land but after testing it I would say well for a couple of hours the entire morning from from when I when I turned up at work and then untill lunch, I would say testing out and then at lunch I talked to one of my colleagues and I was like… I don’t know man it’s it’s not really working for me but it’s so promising and I could do it. Maybe I would do it like this and then what it turned out is that I made a decision during lunch okay I’m gonna set up the automation myself. I’m not going to use the third-party software. I’m gonna use my own skills and my own stuff to set it up because I need a bit more flexibility in what is possible. All right, and then what happened was… I went on trying to set this up and I kept on bumping into things that were just really hard or that I didn’t know how to do where I couldn’t really decide what to do. Basically, oftentimes when I meet those kinds of barriers it’s mostly… it’s not so often about the technical aspect that whether it can be done or can’t be done or whether I can do it or someone else could do it or I can YouTube it something… it’s not the technical aspect More often than not it is the… I would say strategic aspect of it or the it’s about the layers… it’s about the depth of the network that I want to build… whether should I built this AI to be like an an AI that can sort of do everything for all of my clients, in one AI, because that requires you know some specific things that can then kind of turn in, and you know the different target audiences need to be in… and all that. So those kind of things, or should I build one template AI system and then duplicate… clone them down to each of my clients or to each of the tasks that I need solved… of course knowing that that requires then more work for each client but the results probably going to be better. And maybe the results or actuals are going to be easier to produce because I don’t need to do all the fancy you know… all the fancy sampling of different data from different places. I can just kind of built one and then sample it from one place. All right so those kind of brain tonados that was like a real brain tornado I was kind of dealing with yesterday. And I don’t know the takeaway from this I’m just I just want to put it out there that I have them too so whenever you’re trying to set up something, be smart about something oftentimes I run into this problem of just my brain just you know going in circles all over again and I get completely confused and I also get kind of it irritated. Now what of course I did experience this that I can’t I kind of had to give up because I had to go pick up my kids so it was a really natural deadline that you know I need to be on my bike. You know I’m in Denmark. I do bike. So I need to be on my bike at three o’clock. Okay fair enough and then what happened is that somethi.. this happened so often to me. I’ve been sitting all day basically paralyzed by the number of decisions and maybe not even number of decisions but number of possibilities. Karsten Jensen in one of his books he writes in the sea of possibilities and that is really where.. where I go drown. Now I sat on my bike and I wanted to bike home and then I don’t even know… like before I… before I was out of my office place, you know before hitting public road on my bike, I was… oh I got the idea I got… oh this is what I need to do, this is how I solve this, this is the clever thing to do, and this happens so often to me, so it’s just to say for all of you brilliant content producers out there for all of you brilliant head of marketing’s, head of marketing automation, head of content automation that I think that may be a new thing but for all of you guys sitting out there with these kind of brain tornadoes just… I know it’s… I know you’ve heard it before… take a walk, just take a walk around the block… get fresh air… it really just helps sometimes just clears away the clouds… and then that simple solution is there to stay or like I do, I chose quite a long time ago that when I would bike or actually mostly when I’m outdoors, I don’t listen to music… I know this kind of controversial in the 21st century but because I don’t listen to music… or the reason why I don’t do it… is because I discovered that when I bike home, that is often where I get the brilliant ideas… or at least that’s where I get the ideas… and that’s that’s where I get the ideas how to solve a specific problem and if I hear music or hear a podcast on my way home, I kind of numb those senses so I have actually stopped doing that… so again, my advice would just be… it’s very simple and I know this is just like, pocket philosophy but take a walk around the block with no music, no podcasts, no nothing… just take a walk around the block, or bike home… bike home without music and then of course, what it turns out that… the best solution is… is often the simplest solution so another good exercise is to kind of see if you can… can you kind of cut down on the complexity… what is your MVP? Your minimal viable product? What is the least bit that this system needs to be able to do? What is the simplest way of of obtaining that goal? That is also quite a good exercise and and something that I need to practice even more on and and something that probably many of you out there is also… also kind of need to to think about every once in a while Hope you didn’t… hope I didn’t… you know step on someone… can you say that in English? I don’t know. I hope you you can kind of recognise this pattern. Anyway I hope you don’t have too many brain tornadoes and if you do I hope they bring with them some good stuff. That is that’s it for today. If you like this episode or some of the other episodes please do share it with a friend or colleague and yeah I mean give it a like. give it a share. All that. It all helps and I’ve much appreciated it. If you have any questions any comments or anything like always reach out to me on podcast at montanus.co and those podcast at montanus.co in the end. All right that’s it for now thank you so much for joining the Content University and see you on another planet! you
