You know the feeling: You’re scrolling through LinkedIn, skimming past one bland, cookie-cutter post after another. Yawn. Nothing to see here except the same old corporate fluff. But every once in a while, you stumble across a post that actually stops you in your tracks. Suddenly, you find yourself nodding along, chuckling under your breath,…
I know. It’s easy to blur the lines between thought leadership content and product promotion. But let’s get one thing straight — these two content strategies serve distinct purposes, and mixing them up can do more harm than good. The Roles of Thought Leadership and Product Promotion After working with B2B content for nearly a…
Hello, fellow content creators! Today, I want to share a game-changing strategy that has transformed my approach to content production – the art of tackling low-hanging fruits. If you’re like me, you probably juggle multiple projects simultaneously, each with its own set of tasks and deadlines. It’s a constant battle to stay on top of…
Countless companies can’t keep up with their own ambitions, and if you’re a content creator you need to take advantage of this!By Mikkel Friis Vognæs All it takes is a workshop and suddenly, the whole company has a new marketing strategy presented in a fancy Powerpoint presentation. Big goals, ambitions, and ideas are brought to…
What is a thought leader? If you Google it, you will get an endless list of articles that explain this widespread business-to-business phenomenon. But why is it important? This article touches upon everything you need to know about thought leadership as a B2B company – and more importantly how to become one easily and effectively.…
You post and post on LinkedIn and spend a lot of time and resources keeping your company blog up and running. But the content doesn’t work. What is it that you are doing wrong?By Nana Strand One of the observations that I have made is that the content is created with a desire to sell…
We might have to touch on the basics first: Why post content that frequently at all?By Nana Strand You probably already know the answer. It is to create awareness and to always be top of mind with your customers and, as importantly, potential customers. If we look at the statistics, you should post 1-2 times…
Podcasts are much more than entertainment! Quite a few companies have already begun to utilize them in their marketing.By Mikkel Friis Vognæs Tech and engineering-based companies are just a couple of examples of the types of companies that can benefit immensely by using a podcast to reach their B2B customers. By producing a podcast, you…
How do you create connection, reliability, and trust between you and a B2B customer? You talk directly to them.By Mikkel Friis Vognæs Creating intimacy and getting to know people is crucial when it comes to marketing, sales, and business in general. Whether you sell used cars, Google ads, laser technology, or supply chain management systems…
“It is clear to see that Montanus is used to writing texts based on complicated material.”By Nana Strand Montanus has helped Terma with text and content work since the beginning of 2019. A collaboration that, until now, has offered brochure texts, articles, cases and not least the majority of the texts for Terma’s new website,…