Introduction
Are you buried under endless demands for fresh social media content?
What if I told you there’s a goldmine of untapped content waiting at your fingertips?
In this episode of *Content Universe*, host Michael Svolt—founder of Montainus—unleashes the secret to repurposing existing content.
Specializing in high-knowledge sectors like engineering and advisory firms, Michael shares his game-changing strategies to crank up content efficiency.
Imagine turning a single interview into a treasure trove of engaging social media posts—from punchy video clips to eye-catching graphics—all with minimal effort!
Stop reinventing the wheel!
Tune in as Michael reveals how to maximize your content’s reach without sounding repetitive.
Discover the magic of strategic repurposing to keep your brand visible across global time zones—crucial for the science and engineering sectors.
Ready to supercharge your social media strategy?
Dive into this episode and learn to multiply the impact of your existing content.
And hey, Michael wants to hear from you! Connect with him on LinkedIn or drop an email.
Let’s transform your marketing game together—listen now and watch your efforts soar!
What You’ll Learn
– Maximize content yield through strategic repurposing.
– Use interviews as valuable content sources.
– Create multiple social posts from one core content piece.
– Repurpose efficiently for daily or multi-time zone posting.
– Leverage graphic designs to refresh old content effortlessly.
Episode Transcript (AI Generated)
Hello and welcome to the Content Universe. Today I have been working a lot with creating posts for social media. And I’ve been creating posts basically all day expect So, I have a few lessons that I want to pass on to you guys to make the most of the social media posts that you are creating and that you want to push out. Alright. So it’s gonna be, I think, a fairly short lesson today because it’s actually quite simple. What I do find is that every time you create a post, you always have a chance to repurpose that very same post. Okay. For starters, I am Michael Svolt and I am the owner of the content marketing agency Montainus, where we produce and create content for high-knowledge companies. That could be engineering companies, it could be advisors of some sorts, it could be all kinds of companies, as long as they do something that is rather complex. Now, what we do is, we do podcasts, we do articles, and we do social media stuff and all that kind of stuff for these companies. So, we do actually have a way of creating this content that I am trying to, that I want to try and convey to you today. Now, when we have created an interview and for those of you who don’t know, all of our content production starts out with an interview, or at least nearly all of it, because the interview is a really brilliant way of capturing knowledge that you don’t have yourself and that the content team doesn’t possess. Something that the experts in the field something that they know but the content people creating all the stuff for them what they don’t know. Essentially, what we don’t know. All right, so when we do have an interview, we will then use that interview to be the input to a lot of different social media posts. And those posts we can by going through the interview we will choose, say, three, five, seven, we could probably also choose maybe up to 10 sometime, different you know sections in the interview that is content worthy that has content potential. And by content potential I mean this is something where we dug out some knowledge that is interesting for the listener or the reader, or that is interesting for our target audience in some fashion. Now what we will then do with this, and let’s say we’ve chosen five different sections of the interview that has high content potential, what we would then do is we will try and maximize the yield from those five, and by that I mean if it’s a video interview, we would then cut out those video pieces, so those short clips of those five sections in the interview, cut them out, produce a small social media video clip one minute or so, produce that from each of the five selections. Once we’ve done that, we might take that very same five bits and then create a graphic design around them. We could create a slider from them, we could create a slider from each of them maybe depending on the nature of the selection. So we would use that same little piece of the interview for both the video clip, and also for a graphic designed little block that you can use on social media. And here’s where the real magic also happens. What does it take to make more than one then? That’s the question. Well, sometimes if say you have, if you’ve turned the little selection into a quote on a graphic background for instance with your brand colors and all this. So say you have a blue background with the quote in white on top of it. Just a very very simple kind of post. And then you’ve written the status text that goes along with it. And then you have your post for social media. But what would it take to double that? Well, it would not take that much because it would basically just take for instance inverting the colors of that graphical post. Inverting the colors, then you have an entirely new post repurposing the same piece that you chose from the very first interview. Right? And then, of course, you probably have to write some sort of new version of the follow along text or the status text that goes along with it. But I was just about to say, in a matter of seconds you can have another post that you can push out. So, instead of being so focused on, say, quality over quantity, think really strategic about how you repurpose the quality stuff that you’re already making. Because sometimes it just takes that little bit of effort, that just that one second or 10 seconds, to invert the colors of a post. And then, if you push that out six months after the other or maybe even a year after the other because we’re talking evergreen content here, if you push it out with months of delay, no one in your audience is gonna frown upon it. No one’s gonna notice. Everyone is just gonna be like, oh, this is really good knowledge. And they don’t know that they might already have seen it. And chances are that they have not seen it because let’s face it, only one, two, three percent of your followers will actually see the one poster you put out. So chances are that it’s a first time view for the vast majority of your audience out there. All right, so that’s just a really quick little tip to how you can repurpose simple stuff. So start out with the interview or start out with some kind of base content, some kind of really large piece of content where you can choose different sections and different snippets. You can choose them out. And then even with that one little bit, even with the individual cutouts or the individual selections, you can then produce a video post, a social media, a graphical social media post, another graphical social media post using the same exact graphics, just inverting the colors. You can probably, if it’s an interview, you can probably take away the video feed and then do one of those podcasty kind of talking, you know, the bars moving up and down, those kinds of video posts, you can easily do all that. And it will take you so little time. The hard bit is getting the core content right. The hard bit is the interview, but once you’ve got that down, the rest is just repurposing. And the same goes for when you’re doing your social media activity, your social media posts. Repurpose, repurpose, repurpose. I cannot state this enough. There’s no reason to invent the wheel every time you want to push something out. And by doing so, you are also allowing yourself enough bandwidth and enough capacity to actually push posts out once a day, maybe even for every time zone you’re selling. So that could be three times a day, five times a day, you name it. That is efficiency and that is what I want you to try and start out. All right, so that is the content universe for today. Be super efficient. Think really strategically about how you can just repurpose easily those social media posts that you’re already creating. Okay, that’s it for today. Thank you so much for joining, and of course, if you do like this exact episode, share it with someone who would also like it. If you like the podcast, subscribe to it. I really hope to see you out there and I really would love for you to engage a little bit with me because it’s just me sitting here alone talking into a microphone. So, please do send me an email, send some feedback, find me on social media. Do whatever it takes and give me some feedback onto what you would love to see and hear from me in this podcast. You can find me at podcastatmontanus.co, that was podcastatmontanus.co. Or, you can find me, just look me up on any of the social medias. LinkedIn is my preferred platform, Micklesville is my name. Look me up and let’s have a chat. That’s it, thank you so much for listening.
