How to Create an Endless Stream of Master Content As a content creator, one of the biggest challenges I’ve faced is producing enough “master content” to fuel my content machine. What do I mean by “master content”? It’s the foundational piece that can be repurposed into various other formats, such as blog posts, social media…
How To Get People Talking When There’s a Microphone Have you ever found yourself in a situation where you need to capture someone’s expertise or insights, but they clam up the moment the microphone gets turned on? It’s a common challenge, but fear not – I’ve got a few tricks up my sleeve that can…
Countless companies can’t keep up with their own ambitions, and if you’re a content creator you need to take advantage of this!By Mikkel Friis Vognæs All it takes is a workshop and suddenly, the whole company has a new marketing strategy presented in a fancy Powerpoint presentation. Big goals, ambitions, and ideas are brought to…
What is a thought leader? If you Google it, you will get an endless list of articles that explain this widespread business-to-business phenomenon. But why is it important? This article touches upon everything you need to know about thought leadership as a B2B company – and more importantly how to become one easily and effectively.…
You post and post on LinkedIn and spend a lot of time and resources keeping your company blog up and running. But the content doesn’t work. What is it that you are doing wrong?By Nana Strand One of the observations that I have made is that the content is created with a desire to sell…
We might have to touch on the basics first: Why post content that frequently at all?By Nana Strand You probably already know the answer. It is to create awareness and to always be top of mind with your customers and, as importantly, potential customers. If we look at the statistics, you should post 1-2 times…
Podcasts are much more than entertainment! Quite a few companies have already begun to utilize them in their marketing.By Mikkel Friis Vognæs Tech and engineering-based companies are just a couple of examples of the types of companies that can benefit immensely by using a podcast to reach their B2B customers. By producing a podcast, you…
How do you create connection, reliability, and trust between you and a B2B customer? You talk directly to them.By Mikkel Friis Vognæs Creating intimacy and getting to know people is crucial when it comes to marketing, sales, and business in general. Whether you sell used cars, Google ads, laser technology, or supply chain management systems…