Introduction
Is your quest for perfection holding back your content strategy?
Let’s face it: in the race for top-notch output, many businesses trip over their own feet, sacrificing speed and agility just to chase that elusive “perfect” piece of content. Sound familiar?
In this episode, join Mikkel Svold, the brain behind Montanus—a marketing agency that thrives on knowledge-driven strategies for B2B companies. Mikkel shakes things up as he dives into this common conundrum.
His mantra? “Go speed, don’t go perfect.” You’ll hear why constant engagement beats perfection every time.
Mikkel breaks down how that obsession with flawless content can stall your publishing game—whether it’s blog posts or social media updates. Plus, he reveals how prioritizing frequency can supercharge your brand presence, even in the most scrutinizing environments.
Get ready to rethink your content strategies.
Tune in and discover why it’s time to ditch perfection and harness the true power of frequency in your content game!
What You’ll Learn
• How perfectionism hinders content creation and frequency.
• Ideal content publishing frequency for a large company.
• Strategies to streamline content approval processes.
• Balancing quality control with the need for speed.
• Importance of prioritizing frequency in social media posts.
Episode Transcript (AI Generated)
Heww and to the Content Universe! My name is Mikkel Svold and I’m the owner and founder of Montanus, which is a marketing agency creating only content for high knowledge companies. We do podcasts etceredera social media posts all that kind of stuff. Now this is a little plog I call it, so it’s our daily ish blog, podcast blog about how you can get better at producing content for your business. Now today I want to talk about something that would have really been on my mind for a long time and it’s been on my mind for all the time that I have been working with companies and clients and also many times when I have been talking to my colleagues in the industry but also my you know, study friends from university, all this kind of stuff. Now it’s something that the larger the business, the worse it gets and it’s a question of perfection in your content. Now don’t get me wrong. Having really high quality content is imperative to creating a strong brand, it’s imperative to building trust with your audience but high quality content in my opinion is not the same as perfect content and I think that’s a differentiation that many businesses take a little bit more seriously because when it comes to perfection often times what happens when you create content is that once you have introduced this perfectionism so you want every single comma to be right you want a proofread you know ten times before publishing anything you want the concept though the content idea proved by management you want everything you know signed off before you hit that post button and I think that can see that kind of perfection really stands in the way of having content out with a high enough frequency to make it really have an impact. Now if we’re talking long-form content, a decent frequency for a large company to have new blog posts out, a decent frequency, a low frequency would be once a month and a decent frequency would probably be once or twice a month, so every two weeks, but a good decency, a good frequency, sorry, would be I would say once a week. And if you want something written, a long-form content once a week, if you want that, you really need to work with your structure and how you approve stuff. Because if you have managers that need, or you know not just managers, but if you have input givers that could be experts in the field, it could be managers, but it could also be all kinds of other people in your organization, if you have everyone having to sign off every single piece of content, every single blog post, they have to spend time on it and it’s just not their priority. So if you want that, if you want all that red tape and many big businesses want it, or they at least do it, if you do that you also kill the frequency, because you will not be able to push out a new blog post every week. Now, blog posts are actually pretty easy, because that’s just once a week, or maybe twice a month. But when it comes to social media posts, I see the exact same thing. I see that companies, they want everything to be proof-read, many times they want everything to be approved by someone slightly higher in the hierarchy than the person producing the content. And that is really a big problem, because when you’re talking social media, especially if you’re talking unpaid, so organic social media posts, you know, if you’re a really big company having at least 1 post out per day, having 1 post out per day, is not a lot. It’s expected. I would say that is the least expected. That’s 1s per day. But think about it. If you’re a global company, selling globally, you’ll probably sell your products and you’ll have audiences all around the world. That also means you have audiences in all time zones. So even pushing something out on social media organically, if you push out 5 times per 24 hour, that’s also a pretty good frequency because you then master all of the time zones in your content. But that means, let’s just say, 3 to 5 posts per day. And that again, is a frequency that very rarely companies that I work with and that I see and that I study, they’re very rarely able to push out that much content simply because of a perfection discourse or a perfection paradigm where everything needs to be 100% perfect. Now, don’t get me wrong, of course, you need to proofread your stuff. Of course, you need high quality input, output, high quality posts, high quality content. Of course, you need all that, but you also do need a high frequency. And that also means that, okay, if there’s a spelling error, if there’s a typo somewhere, you know, people are not going to kill you because of it. Of course, it’s also about prioritizing where you proofread vigorously and where you basically well either don’t proofread or proofread just once. In art work, it would be more important to proofread vigorously, whereas in the text that, you know, goes along with your posts on social media, in that little, I don’t know what it’s called, status text, whatever it’s called, in that little text, you know, no one’s really gonna, no one’s gonna care if you made a typo. No one. No one’s gonna care. And the same goes if you have a typo in a subtitle, or if the…if the punctuation is not completely perfect in a subtitle for a video. You know, it’s no one’s gonna notice other than you, and even if there are a few people noticing, no one’s gonna care. And it’s not like it’s…that won’t affect your brand. Of course if you have a lot of spelling mistakes, if you have many errors, that in turn, you know, looks like it’s…you haven’t really done your best, and that comes over as a trust issue. That could be a problem, right? But the larger the company, in my experience, the larger the company, the more red tape, and the less posts they can actually push out. That is a shame because it’s often the large companies that has some…the possibility to really create a lot of high-quality content and push a lot of different variations of the content out. And I really do think that companies should try and reach out for that opportunity, focusing more on frequency and much less on perfection. So go speed, don’t go perfect. Okay, that will be it for this vlog today. I don’t know what to call it. I’m going to call it vlog from now on. Alright, see you around. Bye.
