Introduction
**Unlocking AI: The Game Changer for Content Creation!**
Hey there, marketing wizards!
Ever wonder if AI tools can supercharge your content workflow?
In today’s fast-paced world, you can’t afford to lag behind.
Join Micles Vogt, CEO of Montanus, in the latest episode of his AI Tools series, where he dives into his go-to AI writing and multimedia tools.
From ChatGPT to Claude for writing, and Canva to Premiere Pro for stunning visuals, he’s got the inside scoop on how these tools can elevate your content game.
Plus, Micles reveals the art of balancing automation with that essential human touch.
Ready to transform your strategy?
Don’t wait—tune in now and discover how these AI allies can skyrocket your content production!
What You’ll Learn
1. Unlock the potential of AI tools for seamless content writing.
2. Discover the power of ChatGPT and Clode in text creation.
3. Enhance graphic design with Canva’s AI-driven features.
4. Streamline multimedia production using AI in Adobe Premiere Pro.
5. Generate captivating music and jingles effortlessly with SoundRAW.
6. Learn how AI reshapes roles in content production and editing.
Episode Transcript (AI Generated)
Hello and welcome back to the Content Universe. This is part 2 of the AI tools that i use for content production. So if you haven’t heard part one jump over and find part one. It should be just above or below depending on how you sort your episodes. Now the talk of the town right now is AI of course and I want to dig into some of the AI tools that I use personally and that my team uses for producing content efficiently and high quality and I think what we’ve covered in the previous episode is just a short recap So to recap, we covered project management AI tools and we covered research and interview AI tools and those three because those are well project management is kind of the overarching thing that always is happening but research and interview is the two first phases of our content production process and now the last one well the last two, accounting delivery as well but the last one that I want to talk about today is the production tool or the tools that we use in production so when we are actually done with the interview and then want to take it on to production of different kinds of content basically where the magic is happening where everything that everyone else will is going to see this is what I’m and I’ve divided this into two subcategories so writing as one of them and multimedia which is the other end and that’s the big one I think so really I want to talk about writing and multimedia now for those of you who don’t know me I’m Micles Vogt and I’m the founder and CEO of a content marketing agency or that be a content production agency called Montanus where we do create podcasts, articles, social media posts etc. for knowledge driven companies that could be engineers that could be someone who invented something Really cool. It could be advisers of some sorts but those kinds of people Alright now getting into what tools do we use for writing. So the offset right now is that we already have our research done, we already have an interview banked Ok so now begins writing and of course writing in this day and age without the infamous and famous tool ChattyPT, kind of to me does not make sense it’s just, the tool is just too powerful, it’s just too good and it’s just too efficient to not use in your writing phase Now ChattyPT is the AI that I have spent the most time on, it’s the one that I am the most familiar with by far and it is also, in my opinion, one of the most versatile AIs that you can find out there because it just it can just help you with so many things, it can help you with everything from brainstorming to first drafting your stuff or even final drafting stuff so you know you can actually load something in that you that you think is final and then tell ChattyPT to review it and come with feedback and then implement the feedback maybe. All right so I think that is just a really powerful powerful tool I must admit that I have not ever used Microsoft Bing, I and I never used Bob neither so I don’t have anything that I can kind of compare it to but the reason for that is that and that comes back to a statement that I made at two summits that I was talking at. Also I mentioned the last episode and I think really that when you find especially with these large large language models… No that’s actually wrong. But when you find an AI solution that works for you it’s a lot about getting better at using that specific AI tool and that means to me it just never really made sense to jump over to Gemini or to BARD or to whatever they’re called to jump over to those guys and then try and learn it all over again because I got quite good at chat GPT. And it does for people who use it every day. They would agree with me. It does take a little bit of practice getting your prompts right. I’m not a fan of the prompt engineering kind of title the job title especially not when you’re talking about large language models anyway. But it does still take some practicing because it simply just takes a little bit of a special way of writing things just just as it would when you’re talking to any other freelancer. You would still have to kind of learn that person you would have to learn how do they appreciate the communication coming in. How do they appreciate the creative briefs in order to kind of produce whatever you want them to do. So I’ve been really married with ChatGPT for quite a quite a bit now now one sidestep that I did a couple of weeks ago it made me wonder whether my statement about keeping to one AI is clever I kind of still think it is. but I did have a sidestep from ChatGPT with a tool called Clode the French Clode and it is what’s what they called? And MTROcitae maybe I think that those could be the guys behind it maybe untrustworthy something like I’ll find out and I might write it in the show notes if I do show notes with this one otherwise Google Clode but Clode is a large-language model just like ChatGPT but it’s just attuned a little bit better to writing I think at least with the very few experiences that I’ve had. I do find Clode’s tone of voice just a little bit better. It’s a little less mechanic because that’s one of my really big raised flags against AI written text it just feels mechanic. And clode kind of passes that exam it it seems to be built or trained in a different way so it’s easier to make it right in a more human manner unfortunately it still does take quite a lot of work, working with especially long-form texts from Clode and well actually also short form. It’s just because short form takes shorter time because it’s shorter. I must say Clode is a powerful writing tool and I am probably going to use both from now on, so I’m going to use both chattty petition and cloud for writing and I’m sorry about that opening I’m sorry I’m sorry about that Sam or men but I do also think that well yeah keeping two maybe to then not just one is still still kind of good and I have no intention of as not as of now anyway no intention of trying any of the other large language models because I just find yeah I do find that I need to kind of practice with the model that I’m using so I want to get good at one model instead of swapping around too much all right so I think that is it for writing I just wanted to kind of get it out there that I’m sorry tragedy but I’ve I’ve tried Claude as well I’m really sorry but and I really found Claude better at some tasks where I would then say in your defense my old friend year and a half old friend you are really good at most other tasks where I would suspect that Claude is not so good anyway those are my two writing tools and then of course whatever and you know grammarly all of these kind of you know spell error spelling spell error stuff all that kind of stuff but that doesn’t really count I think as as AI but it’s there anyway all right moving on to the multimedia tools that that we use in Montana’s now this is where we use the most different tools and of course it’s because multimedia as the name implies you know is many different kinds of media so let me just go over them rather quickly so first of all we do use Candor for producing a lot of our graphic design and the good thing about canva as opposed to say in Designer Illustrator is that for the stuff that we need to make it’s quite simple stuff so it’s not like we need to do something really super fancy we just need to do something that’s good and you know it’s it’s not rocket science the graphic design that we do and that means that I think over it’s a bit overkill to use Illustrator or photoshop for that and then one of the really nice things about canva is that it just have it just has like really it’s a really nice user interface and and the the tools that it has built in you know the background removal tool is really powerful which is obviously AI and and then also you can actually create images directly inside of canva which I don’t find them that good but I’m sure that if you work on your prompting it can probably be kind of good at least you can use it for background stuff and all that so I do really think that canva is a powerful tool it has AI elements in it but of course it’s also just a lot of a lot of graphic design in itself now next up is again chat-gpt old friend back on the list but of course this time in the disguised as Dali but as many of you would know that he has now turned into a native chat-gpt thing so creating images inside of chat-gpt is actually something that we use I don’t use it personally but I do use it in an automation that I make with make.com and I talked about that in the last episode so chat-gpt Delhi it’s paint is actually part of that automation which is really really cool okay so when I do create images I do use mid journey and mid journey takes a lot of blyth I’m not not practice when using it but it just takes a little bit of technical skill to get it set up and I think that is where mid journey in the long run if they don’t fix that if they don’t fix the fact that you have to have a Discord account to use mid journey if they don’t fix that they will die I am pretty pretty confident but let’s see probably they will fix it or at least someone will build some kind of interface that you can then go through so mid journey for for creating images for your blog post for whatever you need which is pretty powerful now now we go into another kind of media so now let’s walk into the sound media and to the video medium inside premiere Pro we cut all our stuff including our podcast episode inside adobe premiere Pro which is just a really powerful you know industry standard kind of program for all this and if if you use anything else I think I think there are like two or three competitors in the market and I think you should really just use one of those three pay the price because it’s just so much better so premium premier Pro it has an AI powered audio enhancer which is just a really good way of quickly getting a getting your audio a lot better and then you can kind of fine-tune it afterwards you can get a plug-in called AutoPod that we use AutoPod and we use that for what is called Multicam cutting so that means that if you have more than one camera that be every time we have an interview we have there are two people we have at least three cameras so we have one close above each and then we have one full one full camera angle and AutoPod just automatically cuts between the three cameras depending on who’s talking and it’s just again a really really quick way of rough cutting your camera angles and then you can fine-tune it after which was just really powerful what else do they have you oh yeah so inside Adobe Premiere Pro they have now also introduced text based editing so that means that when you’re doing an interview when you’re doing something it will basically transcribe whatever is said if it’s I don’t know what languages it support but I’m pretty sure it while I’m confident that it supports English but I’m also pretty sure it supports Danish and a bunch of others so it also transcribes it into a like a pretty good transcription and then you can by deleting words inside the transcription that will then in turn delete the video clips from the from what’s called your timelines so from your from your from your video basically so instead of you know cutting inside the video itself you then just basically delete and add stuff up in the transcript and then automatically that will then appear or be deleted down in the actual video which is really powerful it’s not the most elegant clips it creates but it’s a really quick way of of trimming down your your podcast or whatever interview you are doing so that’s a powerful tool as well Inside PremierePro. alright now in the production we’ve talked about Riverside already we talked about that in the last episode I’m not going to go through that but I do want to mention two more the first one being something called SoundRAW is basically where we create jingles so or any basically any you know any sound bit that we need we can create that inside SoundRAW and that’s just a really nice way of building music building either jingles building building you know copyright free effect music or sounds or whatever so that is something that we use as well in the in the post-production especially and then of course there’s one last thing that I want to mention in production and that is something that I only use when I produce handheld talking head videos and it is an app called captions and the thing that I use captions for is to take my newly recorded handheld mobile phone video and then creating captions to it and it’s just such a good transcriber it’s nearly flawless and and you can do all sorts of cool stuff with the with the captions so you make it stand out it’s just a really nice little app and that is also an app or that is an app on your iPhone or maybe also your tablet i don’t do tablets i don’t know all right so that is it those are the tools that we use at least some of the tools that in content production when we talk a I so I am sorry for those who took my statement about sticking to the one and only a I solution taking to i’m sorry for those taking that statement to Nia and to and concretely or what’s that what’s what’s it called because obviously for different tasks we use different a I solutions and we use a lot of them now the results yes it’s a lot faster yes it is better because we can now use more time on quality yes it is also cheaper because we save a I K humans are not is not going to be out of a job but they’re going to have other tasks to me if you’re a journalist now your future job is probably going to be more like an editor if you are a you know the one cutting the different angles in a video shoot you’re probably going to be released of that tedious task and then use it for perfecting the lighting in post-production perfecting the details or like really making those cuts really elegant and of course if you transcriber and transcriptor someone transcribing transcribing stuff I think that you are not going to be out of a job but your job in the future would probably be more like an editor or producing content in a sense so no AI is not going to take your jobs it is only going to take some of the tasks and then of course hopefully make our job a lot more interesting all right that is it for the content universe today I hope you enjoyed and I hope that this speed talking through all of the different the 13 different AI solutions that we use at Montanus for producing content I hope that you got something out of it if not go to our web page find this episode and the last one and there will also be a list once I get it done there will be a list of all the different things with links if I can find them and yeah like I said in the first episode of this little mini series I am NOT sponsored by any of these it’s just what I use right now ask me in a month and it might look different but probably probably many of them are still in the loop all right that is actually it for the content universe today thank you so much for listening share it with your friends and your colleagues and whoever you think this is interesting and then see you in the next episode bye