Introduction
Welcome to the wild world of AI in content creation!
Are you juggling a bunch of AI tools, and feeling a bit lost?
You’re not alone! With so many options, it’s tricky to know: should you master one or dabble in many?
In this episode of the Content Universe, Mikkel Svold, founder and CEO of Montanus, is back with a fresh perspective!
Forget that old advice about sticking to just one AI. Mikkel opens up his personal playbook of 13 AI tools that make content creation a breeze at his agency. From project management with ClickUp Brain to nailing research with Perplexity, he’s got practical insights that could change your game!
Ready to supercharge your content strategy?
Tune in now and discover the AI tools that could be your next big win!
What You’ll Learn
1. Why selecting a single AI can streamline your workflow.
2. Explore 13 AI tools for diverse content production tasks.
3. How ClickUp Brain enhances your project management efficiency.
4. Discover the research power of Perplexity with source-backed insights.
5. Leveraging Riverside for high-quality online interview recordings.
Episode Transcript (AI Generated)
Hello, and welcome to the content universe! I am your daily or so host Mikkel Svold, and I am the co-what? I am the founder and CEO of the content agency Montanus. Now, today I wanted to get into something that I have talked about, or that I have kind of, I’ve had a hard statement on this, at a presentation I gave at something called Email Summit here in Denmark. I think I gave the same statement when I was talking at an AI Summit called AI Day, also here in Denmark. My statement back then was, choose an AI and stick with it. So instead of jumping from using ChatGPT, using Google bot at the time, Google Germany now, you know, jumping back and forth between all of these different chatbots that you have out there, all these larger language models, instead of jumping from one to another, my argument was get to know one of them really, really well, and then stick with that one. because you can spend all your time jumping from on to another, and never actually becoming good at any of them, if you don’t kind of get some dirt under your feet, with one of them at least. Now, in the past couple of weeks, I have faced myself, I kind of want to take it back. Not entirely, but I kind of do want to take it back a little bit, because like I said in an earlier episode also, I do think that one of the drawbacks with using a lot of AI, is that you kind of have to always update either your SOPs, your standard operating procedures, your prompt libraries, or worst-case scenario, you have to update the scripts, and all the integrations, and all the automations, that you’ve built up on maybe an API solution with whatever last language model that you use. Now, the reason why I want to backtrack a little bit on my heart statement, concentrate on one, because I kind of still agree with myself, but the reason why I want to do that a little bit, anyway, is because I just realized that I use at least 13 different AI solutions right now and that is what we are talking about today. I want to go through them all really quickly, I want to go, just basically want to say, OK, this is the name of it and this is what I use it for, just for you to kind of get an understanding of how you can use AI in your own content production, and what kind of tools are out there. And I’m not saying the tools that I use are like the perfect tools for whatever, it’s just, I use different tools for different tasks and with tasks and, with that in mind, I still kinda keep to my original statement that you should then after that kinda stick with what you chose, because otherwise you could use all the time in the world, swapping between the two. Alright, so generally, when we do produce content at Montanus, we do, we do it in a couple of different phases. So we have first, we have the resource, or we have of course project-management phase, which is an overarching kind of phase, so we have project-management, we have research, we have, typically, the interview but, which is a phase for itself for us, we also then have the content production bit, and that one is kinda divided into two different categories, so we have writing, and we have what I’ll call multimedia, just for the purpose of this one episode, and then of course – no, that’s actually it, that’s that’s it. Yeah, so those are the phases and then we’ve got – yeah, okay, we have delivery, that was the last phase. Now, I wanna go through the different phases and tell you what I use in each phase. So let’s start out, just with project-management, because here is where we actually do use a little bit of AI, and we use it inside our project-management tool. We use a tool called ClickUp, and I can really highly recommend ClickUp, oh yeah, by the way, none of these – none of what I’m saying today is sponsored, so just take my word for it, and it’s what we use everyday, me and my small team. All right, so ClickUp is a project-management tool and we use it everyday for everything. So that’s our Bible, that’s our one stop for information, and ClickUp just recently introduced what they call ClickUp Brain, with a red marked AI in brain, B-R-A-I-N. And I’m still kind of getting to know how ClickUp Brain works, but it’s something that you can, instead of kind of searching around for the stuff that you need to do, you can actually just ask your chatbot inside of ClickUp Brain, or inside of ClickUp to kind of tell you what or to help you find information, you know it can summarize meeting notes, if you have your meeting notes in there. It can probably also, give you a glance of what you need to work on right now, I know it can do that. You can also do one thing I think is really valuable, especially for larger teams. It can give you a, like a daily stand-up, so basically just listing everything everyone has working on, or you can just choose a specific employees and all this. So I think click up, brain is going to be powerful. I’m still, I have still yet to kind of discover how I can use it. But this is definitely something that I’m looking very much into because this is an integrative part of our project management tool, which is really great. Okay, so that’s one for project management. I did use a calendar management tool also called motion. There are two motions out there, and I can’t remember which one it is, but it’s one with a black logo that’s kind of like a, it’s like a, like a script kind of font ish. And basically what it does is that you just put in all your tasks into this, this calendar controller, and it then via some kind of algorithm, just basically plots everything into your calendar automatically. And then if you get something you know, if you, if you get a meeting, it will just rearrange your whole calendar. So you can kind of still make all your deadlines. Now the reason why I stopped using motion is because it does not integrate, or did not at that time, it did not integrate with ClickUp and I do need to have all my tasks and ClickUp because otherwise I just have more than one place to put everything. So that’s, but is a really cool thing, especially if you were like a solo entrepreneur and you just want to have one single place where everything is in. It’s a really cool, it’s a really cool feature that just basically makes your calendar for you and you can put in all kinds of restrictions and all kinds of, pretty good, pretty powerful software. Now the last one within the project management category, so to say, I want to mention, is not per say AI, but it’s something called Make.com. I think many of you are probably familiar with a tool called Sapier. And Make.com is exactly the same, I just find it a bit more powerful. I find it easier to kind of have an overview of what you’re doing. And I think once you get used to kind of using Make.com, I think it’s just really, it’s a really powerful tool. It’s not AI, but it’s an automation tool. So it’s what I use. And I think I talked about this in an earlier episode as well. Its what I use for when I press release on this podcast episode that we are actually having right now. What happens is that Make.com just launches a flow that takes it into, um, Whisper, ChatGPT Whisper, which is like ChatGPT’s, um, a transcription tool and transcribes that and does all kinds of cool stuff with, with that transsription. And now that all happens automatically because of Make.com So make the calm itself is not AI. But you can really use AI in a very powerful and very automated way via Make.com. You can use all kinds of things. All right. So that’s the project management bit. Wow. This is either going to be a long episode or I’ll have to chop it up. And too, I might chop it up into, we’ll see now going through phase one, so to say off our content production flow, that will be the research bit. And one powerful AI tool that I do want to mention is actually something that some would consider a challenger to chat GPT. But to me it’s really not. And it’s the, it’s a service called perplexity. Perplexity is basically a large language model that you can chat with, just like any of the other ones, chat GPT, Gemini or all of those. But the thing about perplexity is that it backs everything It says with sources. And for most parts what I’ve seen, and this is purely just my own, you know, my my own anecdotal research, but but from my experience, perplexity does a really good job in finding valid sources. So it’s not just some bull shit from whatever works somewhere weird on the internet. It’s actually pretty often, it’s quite solid websites, it finds the backing for whatever it answers on. That also means that it’s really good for research. So it’s really good for like, if you have a question that kind of requires it to be very precise in what it delivers perplexity is just really a powerful tool. In those cases where you actually do get some, where you can see, ok, this bit of the answer is from a deep Reddit thread. The cool thing about it is that, well first of all it can actually still be a valid answer just because it comes from Reddit doesn’t mean that it’s invalid but what is really cool is the fact that you can see it from Reddit. So you know you can turn on your own inner criticism and kind of rule that out if you don’t like it, if you can say ok this is not good enough for me. So you do know, whereas with the other enlarged language models you have more or less no idea where it takes the, well, you have no idea, you have no idea where it takes the information from. Therefore, for research, perplexity is a really powerful tool and then of course it can do all the things that many of the other chats can do. It can explain this phenomena to me like I was 12 years old so blah blah blah, all this. Which is really very neat and handy when you do knowledge interviews when you, when I for instance interview someone and just today I had an interview with someone about the complexities and challenges in the poultry industry which is like just I honestly don’t know what is happening in the chic, you know with chicken I don’t know. is a prep with players, but just like raising my bottom level of knowledge I can easily use perplexity for that. Ok that leads us right into the next bit and that is of course the interview. Now for live interviews or face to face interviews there’s actually quite little at least I don’t know any I use quite little AI. I don’t actually use any AI at all. Because when it’s a live interview it’s all about being there and being present and you have all this tech gear and you have all the cameras and you have the lights and all this and there is just nothing AI can really help you do here. You just need a really you know you’ll need a skilled technician skilled sound guy, skilled light guys all this. You need that. But when we do online interviews there is a little bit of help in a software called Riverside. And Riverside is basically like teams or Zoom or any of those, except that at the same time as you are streaming the conversation like you do in Microsoft Teams it is also behind the scenes recording a full resolution video feed and a full, is that called resolution, no full quality audio feed as well. And then after the interview uploading that file so you can use that file in producing video content and podcast content. So we use Riverside for recording our video interviews and i think its just a really powerful tool. Now Riverside also does build in different kinds of AI tools so it helps you if you wanted to, it can help you create social media posts, it can help you clean up the audio, it can help you you know.. multi cam cut, i think. The thing about this is that we don’t actually use those A.I. bits of it because i do find it still a little bit dudgy at some point. And also we want to keep a lot of control of what social media clips that we are taking out, what cutouts are we taking from the interview and then putting into the content that we want to produce. So we want to be really strict on that so we can’t use that bit of A.I. But i think that if you are a lone , a Home Alone what’s it called? A solo content producer you can really jot out a lot of great content or medium to great content using riverside automatic stuff which is really cool. So Riverside for recording online recordings i think it’s called riverside.com All right what time is it? It’s 14 minutes okay so next up in my next episode i will then talk about writing and multimedia tools that we are talking, that we use, that kind of use AI and that also, well has AI elements in it. And i really think, just for the sake of the length of this episode i think i’ll just close it down right now and then i’ll continue talking in the next episode about the AI tools that I use and that we use for content production. All right that is it for today’s content universe, I hope to see you there and yeah, stick around.
