Introduction
Struggling to keep your content production buzzing? You’re definitely not alone!
If ongoing projects are piling up and blocking your path to success, this episode is just for you.
Join Mikkel Svall, founder of Montanase, as he dives into the world of maximizing productivity. He breaks down the powerful—and often overlooked—concept of “low-hanging fruits.”
You’ll learn how knocking out those quick wins can free up your mental space and keep your projects flowing.
Mikkel shares strategic tips to crush inertia and get your content rolling!
Ready to transform your work game? Don’t let those low-hanging fruits spoil—tune in now and watch your content creation process take flight! 🌟
What You’ll Learn
1. How to boost productivity with low-hanging fruits.
2. Strategies for overcoming project buildup.
3. Benefits of delegating tasks effectively.
4. Techniques to streamline content production workflows.
5. Importance of managing mental space for creativity.
Episode Transcript (AI Generated)
Hello and welcome to the Content Universe! Today I want to talk about something that’s actually not, in that sense, content. But it has to do with continuous content production. It has to do with getting things done. It has to do with having a high content flow and a high production flow, that is. My name is Mikkel Svall, and I’m the owner and founder of Montanase, which is a content marketing agency. We do content. We make content for high knowledge companies, so that’d be engineering companies, it could be scientific-based companies, it could be just someone invented something really cool and they want to share the knowledge. We create thought leaders and we help them produce all the content they need. Okay, so in today’s episode I want to talk to you about low-hanging fruits. And of course, you all know what this means. Because I’m betting that most of you out there, most of you content producers, most of you CMOs, whatever your name is, most of you, you have a bunch of projects ongoing, and you have that one problem and you can’t get them done. At least for myself, I know this is a big problem and I know it’s something that I have to work intently to- is that a word? I have to work on purpose? You know, I have to make myself I work on it- that’s what I’m trying to say. Anyway, I have to finish the projects that are ongoing because if you don’t finish them off, that means your number of projects will pile up. Now this seems very logical but still for some reason it’s something that is a little bit hard to do. Because you always have that next project that next shiny object or have that for me a client email that just need answering and you have a lot of things going on all the time. Now, what do I mean by low hanging fruits? Let me give you two examples. So today for instance, it’s Monday and for the first time in quite a long time I’ve actually set aside time this morning to pick those low hanging fruits and get that job done. So some of the things that I needed to do was I had, for instance, I had an email from a client who had feedbacked on a couple of articles and a bit of extra work that we did for them and even in the email they said, hey Michael it all looks good. we had just a few edits or a few revision was whatever is called it. A little bit of feedback was, can you adjust that and then send it on? I thought, that was last week. I said, OK I’ll look at that later on. Because at the time of me reading that email I didn’t just have the time, and it’s always a little bit… It’s something somehow I need to mentally overcome. Going into a document that we’ve created or that I created and having to adjust things because you just never know what it is that you’re opening. When you go into something that has feedback on it, you don’t know if it’s just like three commas or if you need to rewrite this entire part. What I find is that actually… Looking at my own mirror, looking at myself in the mirror, what I find is, most often it’s closer to just correcting a few commas or changing three words. That’s usually the case, where quite rarely it is, you know, change up this whole thing or rewrite this entire bit. That’s actually quite uncommon for me. So I don’t know why it’s still some kind of… You know it’s something that always push forward or push in front of me. But today I actually opened these two blog posts and I corrected those, you know, three words that needed correcting, fine. And then, you know, send the email back, send it on, in the loop. And then I can actually close off that project. Another example is I have a project right now that is unfinished, but it’s very close to being finished. Actually, it’s a big project. So it’s a lot of different deliverables. But the thing that’s missing right now is four email texts. So it’s four texts, four email marketing emails, evergreen emails. And I mean, this is something when it’s not done, I have an entire project that’s open and that kind of fills up my mind space. Whereas if I just get those four emails done, I can close the entire project, which is like a thirty, forty-hour project. So that’s a big project in my little book, but I can close it off just by, like, writing those four emails, setting aside that one hour or maybe an hour and a half or how much that takes, setting aside that time, getting it done and then skipping it away and then I can close up the project and get on. The last thing that I want to… The last example that I have right now is I have a bunch of big projects. Actually ongoing, because we had a lot of interviews this past two, three weeks. Now, right now, most of those projects are actually at a standstill because they’re waiting for me to do something and mainly what they’re waiting for, is me to start the production side of it. And this is where I think many, many people, they kind of hesitate. And I think this is also when you look at content producers themselves, or the people actually doing the work. This is not the problem they typically have, but this is the problem that managers have and the problem that project managers have. So my problem right now is that I need, the only thing that I need for all five projects to get started. All I need is to write up an email for each to my video editor and say, hey, can you do these and these edits or adjust the edits from last time. And then actually get on with the work. So of course my point being, sometimes, you know, just having set aside time to delegate your tasks to other people. I mean, that is such a low hanging fruit. So these were three of my low hanging fruits today that I’m focusing on. And I think the learning that I’m trying to convey here is that I have now set aside, I actually did this this morning, so I have now set aside time every week. No, not every week, every day. That is after my lunch break. I’ve set aside an hour to just pick those low hanging fruits because somehow they tend to pile up on me. And if I get them picked, pucked, picked, if I pick them, if I get them done, if I deal with those, you know, I can just, I free so much mental space. I free up so much space in my mind for thinking about more important things than juggling different deadlines and only think, oh shit, we need this and that, or oh we don’t. How about this project? How about that project? So instead of having, you know, 10 open projects, I could probably, I could probably half that amount of projects if I just, you know, start more stringently picking those low hanging fruits. And that is what I really want to let you know today. And I really recommend you do. You know, if you have a lot of projects open, big or small, set aside time, either each week, each day, you know, something that’s, you know, that’s possible for you to do. So I set aside just one hour, right. But that’s every day set aside time. So you have time to get those checked check marks set on your checklist. All right, so that’s today’s content universe. And I know that it wasn’t per Se about creating content, but somehow the whole getting into the production flow is just such an important part of our way of creative content, because that is basically our business. And that is basically what we need to do. And I’m guessing the same goes for you out there. What your job is to get things over the edge and out flying. Alright, thank you for listening in and see you in the next content universe. Cheers.
