You know how we’ve all been stuck copy and pasting stuff on social media forever?
I’ve found a way to save us all a headache.
Lately, I’ve been working on how to skip those boring, repetitive tasks that drain the fun out of sharing content. How often have you copied and pasted something only to have everything look terrible? Or jumped through multiple apps just to schedule a single post?
Step 1: Create Awesome Main Content
Start by focusing on making something really good that you can use in lots of ways. Think interviews, long articles, webinars, or presentations – anything that serves as a good base to reuse.
Try to make one big piece like this each month. It might be some work at the start, but it’s totally worth it later on.
Step 2: Make the Most Out of It
Once your main content is ready, it’s time to make it work harder for you. Thanks to AI, this is easier than ever.
From one good interview or long article, you can come up with 30 different social media posts. That’s a month’s worth of posts right there! Break down your content into videos, written snippets, image slides, and more.
The trick is to be creative and get as much out of your original content as possible.
Step 3: Switch Up Your Tools
This might surprise you: Stop using Microsoft Word for making and sharing your content. Hear me out!
Word is too rigid for automating tasks or connecting with other apps. Instead, try tools made just for this like Buffer, Hootsuite, or SocialBee (my top pick).
If you can’t let go of Word, at least think about using something online like Notion, ClickUp, or Monday. These let you connect with other tools to make things run smoother.
Step 4: Automate What You Can
Now for the biggie: automation.
Once you’ve turned your main content into a bunch of posts, you can set up some automatic processes. I like using a tool called Make (it used to be Integromat) to get stuff from one app to another without all the manual hassle.
We write our content in Notion, which lets us use AI for new ideas. Then we use automation to move those posts right into our posting tool (SocialBee) with just a couple clicks.
No more juggling apps or fixing ugly formats – it’s all smooth sailing from here.
Extra Tip: Beat LinkedIn’s Posting Rules
LinkedIn is being tricky about automated posting lately. But no worries, we’ve got a fix!
Instead of letting your tool post directly to LinkedIn, you can have it send the post to your phone. You’ll get a note with the text ready to go, and all you need to do is paste it into a LinkedIn post yourself.
It’s a tiny extra step, but it keeps LinkedIn happy while still saving tons of time.
The Main Thing
I get it – making and posting social media content can feel endless at times. But with a bit of planning and some tech help, it can become a much simpler process.
So, say goodbye to endless copying and pasting, start reusing your content smartly, and let automation do the boring stuff. Future you will be so grateful!
If you have any questions or just want to chat more about this topic, drop me a line at podcast@montanus.co. I’m always down to chat about making our online jobs a bit easier, one step at a time.
